JONES Snowboarding

Jones was started by Jeremy Jones in 2009 in Truckee, near Lake Tahoe, and the brand is built around freeride, backcountry and splitboarding, with Victor De Le Rue on the team. Independent reviewers say its splitboards, led by the Solution, float better than their shape suggests, and the brand says it builds with FSC-certified wood, recycled materials and a solar-powered factory. Shop Jones snowboards, splitboards, bindings and outerwear at Boutique Adrenaline.