ZFLEX

Z Flex has long been responsible for product innovation, being a pioneer in development and testing urethane wheel designs. The standard clay wheels from the roller skating industry did not provide a smooth, fast ride, since they lacked retaining and grip qualities. Z-Flex developed the abrasion resistant Z

Smooth wheel specifically for boardwalk skating, followed closely by Z Grooves, a one-of-a-kind, faster, smoother wheel with a formula which most of today’s wheels are based upon.

Z-Flex 2nd Generation riders and product innovations continued to think outside the box, maintaining Z-Flex as an industry leader. Z-Flex is responsible for the first skateboard in history to utilise a concave on the board’s top-side. This revolutionised the direction of board design. You will find “concave” on almost every skateboard on the market today.