ELEMENT – Boutique Adrenaline

ELEMENT

The first incarnation of Element came in the form of a collaborative company called Underworld Element, most often referred to as U.E. or Underworld. The company used a mixture of different styles and reflected a raw vibe, but was plagued with inner turmoil and things quickly started going downhill. After Underworld's original crew had moved on Johnny Schillereff took the struggling brand under his wing, immediately dropped Underworld, and turned the entire company around into something completely different. Element was born; the negative was turned into positive, and the journey began.